Nova Tools is a content aggregation and social listening tool. One of the latest technologies utilising artificial intelligence (AI) and predictive marketing on social media monitoring and analytics software to track & measure your social activity and influencers easily.
Next level predictive advertising tools
Marketing & Advertising
Supported by data mining, data brokerage & machine learning, we establish sets of methods for effective marketing campaigns.
We use predictive analysis to optimise media effectiveness and efficiencies.
Embedding machine learning into CRMs allows companies to see efficiency of employees, determine lead cycles and plan for the future.
Using machine learning fused with human intelligence, we optimise conversions and improve customer experience.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
What is all the talk about Artificial Intelligence (AI) and how does it relate to Novatools?
Artificial Intelligence (AI) is helping companies predict what their customers want. Access to this predictive insight enables AI powered digital marketing to be the most effective way to reach customers and understand their needs and wants.
Predictive advertising is fundamentally changing the game. The way it is able to analyse and predict customer behaviour using social media is delivering next level market research. Furthermore, the ability to deliver a targeted message to a highly granular audience – virtually one to one – is turning traditional advertising on its head. To stay ahead of the game, businesses need to understand and utilise the power of this technology, and also to understand that their future depends on it.
Nova Tools have adapted the same AI technology that has helped thousands of mega brands succeed into a super affordable tool which will enable companies to scan the entire web for insights, recognise patterns and structure this customer data in way where it can be used for the company’s commercial advantage.
Investing in predictive technology will build a foundation for a business’ future. Like any new technology helping customers of businesses to gain an advantage, the time to act is NOW.
Artificial and human intelligence
Our focus is on finding a way to leverage both artificial and human intelligence to better understand consumer behaviour. We call this HumanCognitech, a technology that combines the power of machine learning to understand and then predict human decisions.
Nova Tools technology and functionality
IP description – Significant lead time advantage, developed IP including full stack API integration with top 10 social network platforms, track, monitor, report & CRM management platform
48% of consumers think that posts created by others in their network are a great way to discover new products, brands, trends, or retailers
We take the guess work out of marketing.
We combine Nova Tools’ content mining technology with AI, deep learning and predictive analysis to tell us more about our potential customers – who they are, what they want and when they are likely to make a buying decision. This data will inform our clients’ business decisions and strategy, and give them a powerful competitive edge.