Are you ready to become a SaaS Agency?
The benefits of the SaaS business model are not limited to companies such as Adobe and Microsoft Office. All digital agencies can leverage many of the same benefits including exponentially higher growth that’s sustainable in the long-term.
A good way to understand the SaaS model is by thinking of a bank, which protects the privacy of each customer while providing service that is reliable and secure on a massive scale. A bank’s customers all use the same financial systems and technology without worrying about anyone accessing their personal information without authorization.
Are you converting enough visitors into leads on your digital agency website?
The typical organization sees 4,000 visits per month with approximately 5 percent of these people turning into leads. Are you keeping up and averaging 200 leads per month? Are you getting enough leads to really grow your business? These are the questions we ask ourselves before investigating into SaaS software.
The old agency business model requires a lot of sales micromanagement to move these decision-makers through the funnel. They have many places to falter, and your sales department has to stay on top of every inquiry that comes in. After all, a slow response could cost you the deal.
The SaaS digital agency model provides many benefits. SaaS highlights your agency’s differentiating qualities based on their recurring value to the customer instead of simply on an hourly or by-the-project billing cycle. From the clients’ point of view, SaaS simplifies their lives by bringing them the services they need as they need them, eliminating variability from their cost structure and giving them the sense of bundled value.
Often, the price of your services can be presented in monthly installments to make them more attractive. Break down your services according to the four levels. Then you can start giving you customers the services they really want in a business model that makes the most sense to them in the new economy.
Using a tool with SaaS software improves access to data from any networked device while making it easier to manage privileges, monitor data use, and ensure everyone sees the same information at the same time.