What is all the talk about Predictive Advertising and Artificial Intelligence (AI)?
Predictive Advertising and Artificial Intelligence (AI) is helping companies predict what their customers want. Access to this predictive insight enables AI powered digital marketing to be the most effective way to reach customers and understand their needs and wants.
Predictive advertising is fundamentally changing the game. The way it is able to analyse and predict customer behaviour using social media is delivering next level market research. Furthermore, the ability to deliver a targeted message to a highly granular audience – virtually one to one – is turning traditional advertising on its head. To stay ahead of the game, businesses need to understand and utilise the power of this technology, and also to understand that their future depends on it.
Investing in predictive technology will build a foundation for a business’ future. Like any new technology helping customers of businesses to gain an advantage, the time to act is NOW.
We’ve adapted the same AI technology that has helped thousands of mega brands succeed into a super affordable tool which will enable companies to scan the entire web for insights, recognise patterns and structure this customer data in way where it can be used for the company’s commercial advantage. More information to come on our website.